Conexant's Fusion 878A chip will convert incoming video to streaming format and send it along the system's PCI bus.

CNN: Coming Attraction: HDTV on your PC

The new online streaming format on Netflix gave creator Mitch Hurwitz more freedom with episode length, allowing far more variability than in the TV format.

CNN: 'Arrested Development': What the critics are saying

The advanced adaptive streaming format has gained the support of IC vendors including Broadcom, MediaTek, and MStar, and has been selected to power video delivery for UK-based Dixons Retail's KNOWHOW Movies, German retailer Media Markt's Videodownloadshop, and Mei-Ah and China Mobile powered services that provides 4G LTE and 3G service subscribers instant access on their Android mobile devices to on-demand, catch-up TV.

ENGADGET: Toshiba to launch TVs with DivX Plus Streaming certification

Live streaming of video is also now available in a UK-only embedded format, but live audio - as well as certain other content - may appear in the old pop-up player for the time being.

BBC: Your guide to the BBC Embedded Media Player