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Communication, in the western definition, ties vision, strategy and proof-points of execution together.
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There's only one problem with this strategy: There is no proof that lowering cholesterol with a boost from Zetia is the same as using a more powerful statin.
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While some of Bush's supporters initially hailed the fall of the governments in countries like Egypt as proof that his strategy worked, the election of an Islamist government created new fears.
CNN: History's jury is still out on George W. Bush
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This strategy has resulted in a recession proof model that generates consistent customer traffic and repeatable revenues.
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Some companies pointed out the need to start thinking beyond the proof of concept or pilot project strategy.
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"In a difficult global IT spending environment we saw solid proof points that demonstrate progress in our strategy, " said Brian Gladden, Dell CFO.
ENGADGET: Dell reports Q3 earnings: $13.7 billion in revenue, net income drops 47% year-over-year
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"Our performance in the second quarter provided another proof-point that our long-term strategy is right, " said Brian Gladden, Dell chief financial officer.
ENGADGET: Dell reports Q2 earnings: rakes in $14.5 billion of revenue, nets $732 million in profit
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My latest book, The Power of Passive Investing provides proof that passive investing is a reliable, superior, market-beating strategy that investors seek.
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Nokia strategy seems to be working as is evidenced by its pre announcement this morning, please see Proof Positive Of Nokia Turnaround With 4.4 Million Lumia Phones Sold.
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Nonetheless, snagging a recession-proof government job--where layoffs are scarce--is a time-honored strategy during a downturn.
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