It seems the Bush administration's strategy of wishful thinking is not new.
But the truth of the matter is, the Yes on 8 Campaign, they ran a very, very effective campaign, a very effective media strategy that got a lot of people thinking about it in a different way.
They may well also be thinking of an election strategy that reaches further beyond their core vote.
You spend a lot of time thinking about market strategy, budgets, profits and losses, negotiating with the central administration and raising revenues while also maintaining quality and efficiency.
Now, you may be thinking that this strategy is only of interest to female employees or staff with children.
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That got her thinking: Why not expand the strategy of the New York City Partnership to the Third World?
Some companies pointed out the need to start thinking beyond the proof of concept or pilot project strategy.
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Yet, the winning strategy in these situations is thinking that one has power, in spite of the situation.
Regardless, the shift in thinking will have substantial implications for the future of American marketing strategy.
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Technology in general provides increasingly expressive strategy canvases over time, which means thinking about a new business space in terms of an old one is likely to limit what you see.
We have not spent any appreciable period of time, though, here worrying about or thinking about legislative tactics and strategy for next January.
New York City has made arrests for minor crimes part of its successful strategy, but the rationale has been different from "broken windows" thinking.
When we were all just thinking of how to get things from print on to the web, content strategy was a way to think about how and why to do that.
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This is the longer-term thinking about US defense strategy, which is the policy organization's second major line of effort.
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What we can all do as digital, social and marketing professionals is to work on making those bumps as minimal as possible by thinking twice before we act, and considering the role of real-time within our broader strategy.
Mr. Corbat's plan to roll the score cards out to all divisions has raised objections from some executives who view the strategy as too much of a "one-size-fits-all" approach, said people familiar with their thinking.
But "while that's a good short-term strategy, longer term they're going to have to start thinking about how to appeal to the next generation of wealth, " says Katharine Wolf, an associate director at financial-services research firm Cerulli Associates.
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