"You just fight and just get every ball back, run every ball down, and just get a lot of balls in play, " said Stephens, explaining her strategy after the loss of that first set.

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"We had not been doing a perfect job of explaining our strategy, but we were oversubscribed in our last offering, " van der Hoeven boasts.

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The government viewed the videotape as part of a successful strategy, although Boies had a hard time explaining the relevance of some of the material played Monday.

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The chairman of the U.S. Joint Chiefs of Staff on Thursday urged civilian and military personnel to do a better job of explaining President Bush's strategy to achieve victory in his war on terrorism.

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"Judo is leveraging the strength of your enemy against him, " says Pierre Danon, president of Xerox's Channels Group, in explaining his company's strategy.

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If so, such a strategy will go a long way toward explaining why the American people may decide they trust the President with all of his policy failures more than the challenger from the world of business.

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