The object of strategy is to position the business in a place where the barriers are so high that there is little competition and excess profits are more or less guaranteed over long periods of time.
Such tendencies were confirmed, and even advocated, by the most famous business writer of the 20th Century, Michael Porter, who wrote that the very object of business strategy is to avoid competition.
General Jack Keane - former vice chief of the US Army and the architect of the "surge strategy" in Iraq - told the BBC that the object of the new offensive was to "take momentum" away from the Taliban.