And if the NFL decides to return to New Orleans within the next 5-6 years, that decision will in part be driven by strategic public relations motives.

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To defend Olmert as a competent leader, Berkowitz turned to political consultant Eyal Arad who served as former prime minister Ariel Sharon's and Olmert's public relations guru and strategic counselor.

CENTERFORSECURITYPOLICY: Grimmacing to victory, grinning to defeat

In the midst of that ongoing hacker pile-on, Sony has remained unwisely mum, says Jason Maloni, a crisis public relations executive at Levick Strategic Communications, which handled the response to Heartland Payment Systems breach of as many as 100 million credit card numbers in 2009.

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