This notion of strategic philanthropy - giving designed around focused research and strategies to be as effective as possible - has grown in recent years.
So apply some strategic philanthropy to your corporate giving.
The bank says it had already planned to focus its giving in fewer strategic areas before the financial crisis broke and that it is still investing heavily in CSR-related initiatives across its businesses.
President Obama is redistributing power, all right, and is thereby giving the globe a strategic makeover.
He adds that underlying the summit is a move towards a new EU strategic partnership with Russia, essentially giving the relationship an upgrade.
The Charter is a political and legal document which serves as the strategic framework for African States, giving direction for youth empowerment and development at continental, regional and national levels.
The bill would reorganise the NHS in England, abolishing strategic health authorities and primary care trusts and giving commissioning powers to a consortia of health professionals, overseen by a new Commissioning Board.
Comcast Cable Chief Executive Neil Smit said at a conference last month that his company will work with Verizon Wireless to develop and integrate new products, giving Comcast "a very important strategic competitive advantage, " according to a transcript.
And for the Washington hawks, Israel is a strategic ally which should not be bullied into giving ground - a view promoted by Doug Feith at the Pentagon, and Frank Gaffney, his former colleague at the Centre for Security Policy (CSP).
The Foreign Secretary, Robin Cook, was giving evidence to a select committee on strategic export controls.
Besides, whatever strategic advantage America stands to gain in Lebanon by giving Israel time to win is liable to be cancelled out by the corresponding drubbing America will receive in public opinion everywhere else in the Arab world, not least in Iraq.
More importantly it engenders trust among the rest of the executive team, giving the IT team the credibility to push strategic plans, attend board meetings, and to a greater extent earn a place among the direct reports to the CEO.
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Even more relevant to China's calculations than the kid-glove treatment the United States is giving China's new-found "strategic partner" - Russia - however, is the message being sent by the administration when Mr. Clinton promises to "do whatever it takes" to secure congressional approval of permanent trading status for China.
That marks a dramatic shift from his predecessors' hawkish tirades about not giving up one of Turkey's most valuable strategic assets.
It would be a neat trick if he could pull it off - giving the opposition a share of the blame for unpopular spending cuts would make excellent strategic sense.
Certainly, many companies have had long-standing giving programs but I think people are just starting to understand that corporate social programs needs to be strategic to the business.
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