In truth, in the changing strategic context described above, this base can no longer be justified.
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Our task today is to shape our defense capabilities to these changing strategic circumstances.
But putting a sick business on a healthier strategic path while changing its culture "is much more difficult than most executives realize, " he cautions.
We expect to see the economic uncertainty of the past two years start to recede even further into our collective rear-view mirror, and as that happens leading companies will begin to recognize opportunities for game-changing strategic deals.
In fact, to the contrary, such a nuclear "freeze" serves to ensure that the combined effects of aging and changing strategic circumstances go unaddressed, resulting in an inexorable reduction in capability and relevance to the nation's deterrent equirements.
Real thought needs to go into how you can provide strategic, life changing services wrapped in an experience that enables you to stay top of mind with consumers so that you are the chosen one when such decisions get made.
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The Edison Electric Institute recently released a report entitled Disruptive Challenges: Financial Implications and Strategic Responses to a Changing Retail Electric Business.
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When we last met in Lisbon, we agreed to a bold plan of action to revitalize the alliance and ensure that we have the tools that are required to confront a changing and uncertain strategic landscape.
Finally the Germans admitted defeat by changing tactics and began the Blitz, the strategic bombing of London and southern England.
We believe that DirecTV may need to make some strategic investment soon in order to better position itself against changing industry dynamics and diversify its business risk.
Executives all make big decisions, about hiring, company valuations, product launches, investments, strategic direction, building new facilities, mergers, acquisitions, changing technology, new approaches to doing business, and more.
And given rapidly changing markets and the endless succession of acquisitions, divestitures and new strategic partnerships, they need to be able to change their business processes swiftly.
Together with Theodore (Ted) Levitt, Kotler was responsible for lifting marketing out of the disrepute in which it had once been held, changing it from being the slicker part of sales to being a recognised strategic function in its own right.
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