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All in all, Microsoft has made a smart strategic move advertising its newest product.
FORBES: Surprise! Microsoft - Not Apple - Has The Best Tablet Ad on TV
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Digital is the fastest-growing and arguably most strategic sector of the advertising market, yet an agency executive recently told me that transaction costs are 300 percent greater than for television.
FORBES: Making Digital Advertising More Efficient
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"Exclusivity has always been a luxury, " says William Charnock, co-head of strategic planning at JWT, an advertising and marketing agency.
FORBES: Magazine Article
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Ever willing to host the new social age and prove out its hyper-ferocity and the innovation of everything, the company is trying to help agencies swim in the swirl of traditional and new media and pull together the pieces of digital, social, mobile, and traditional advertising in a cohesive, strategic, compelling brand narrative.
FORBES: Google Says It's Time For Agencies To Get Agile
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Nowak figures just a little strategic tweaking could put Facebook on track to grow advertising revenues at a 21% CAGR through 2016.
FORBES: Facebook Gets A Buy On Untapped Revenue Opportunity
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After all, this is the tournament which combines the sublime (sledgehammer batting, close finishes) and the ridiculous (Bollywood entertainment, cheerleaders, "strategic time outs" in the middle of the games to facilitate advertising breaks).
BBC: Why is the Indian Premier League floundering?
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At first, I built a pay-per-download advertising network and this is where I had the opportunity to prototype my ideas and develop strategic business plans that would turn my goals into a successful reality.
FORBES: Why--And How--I Became An Entrepreneur
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On programmatic advertising opportunities, Mayer says they have teams working on it and it is an area of strategic investment.
FORBES: Yahoo Sales, Profit Tops Analysts' Estimates, Shares Rise (Live)
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Ecompanies' problem boils down to the same strategic flaw shared by other dead or dying Internet outfits: It picks companies whose revenue models depend mostly on advertising.
FORBES: The Eparty's Over