He and his partners used no recruiters: "We went straight to the people we wanted to hire, " conducting interviews in coffee shops while seeking a headquarters.
Still, Jarvis thinks the strategy is an effective one because it allows the two entities to go straight to the people, as opposed to speaking through the media .
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And talking straight to the American people about how we're going to solve these problems, and putting in the hard work of negotiations to get stuff done.
CNN: Transcript of Thursday's Democratic presidential debate
"What we are doing now with our trucks and our food is bypassing the cities and taking them straight to nongovernmental organizations, who will distribute the food to people in the rural areas, " said Heather Hill of the World Food Program.
They said stewards directed people straight to the station from the Olympic Games venue at Greenwich Park.
When the four mismatched lovers tromp off to the woods to avoid being married off to the wrong people, they wander straight into a vast, dazzling fairy kingdom.
"I like to make sculpture that's at ground level and that people can relate to and look straight in the eye, " said David.
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The money comes straight in at the top and often it doesn't trickle down to the people who really need it.
The idea is to write it so that people hear it and it slides through the brain and goes straight to the heart.
"A lot of people come to the ballpark straight from work, " he said.
But I think that if we're straight with people about the mess Labour have made, people will understand the tough decisions we'll have to take to clear it up.
Once outside I ran straight into a still crowd of people, frozen faces looking to the sky.
But Texas for the eighth straight year executed more people than it sentenced to death.
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Conservative Douglas Carswell, a well-known Eurosceptic, told MPs they faced a straight forward choice: vote to give people a referendum or vote not to trust the people.
"The dumping of illegally laundered fuel waste is costing ratepayers thousands of pounds every year by Councils having to remove the waste and these sums are coming straight from the rates of local people, " he said.
Transfer data packets from long-haul fiber-optic networks to the electrical power grid and shoot the data (alongside electricity) straight into people's homes.
Fraudsters are making increasing profits from a scam in which people are tricked into allowing their bank card to be sent straight to the conmen.
"Last year we won 21 straight games to get to the Grand Final and when you go on winning runs like that people expect it to be the norm, " said Wellens.
As a result, people are increasingly looking to other sources of information for the straight story about what's going on, such as academic experts or even their peers through social media and the Internet.
They have story lines that play up the foibles of all people, whether they happen to be gay, straight, or transgender.
Employers say the idea isn't to keep people chained to their jobs for eight hours straight.
Twice yearly, an accident of solstice, orientation and geometry sends golden shafts of setting sun straight through the grid from river to river, west to east, an occasion that would be celebrated by people less in a hurry.
From the start, it has been my belief that I have to be straight with every one of my people.
"I can see from the proposals straight away it will lead to bed blocking in hospitals because there will be no support for people to get them back and into their homes, " he said.
Most everyone owns a smartphone or tablet for the most part, and the games featured through apps and social media are 10 million times more available and marketed straight to more people without even trying.
And young people who start down the wrong path and don't have anybody to steer them straight aren't just consigning themselves to a life of financial hardship, they're consigning all of us to an economy that's less competitive and a nation that doesn't fulfill its promise.
One of the strengths of the horror genre is that it allows people to talk about present-day problems without addressing them straight-on.
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