In early 2005, Fallon shocked racing by leaving Stoute to join top Irish trainer O'Brien.
BBC: SPORT | Other Sport... | Horse Racing | Profile: Kieren Fallon
He was successful again for Stoute in 2003 with Kris Kin and 2004 on North Light.
BBC: SPORT | Other Sport... | Horse Racing | Profile: Kieren Fallon
Some owners seemingly preferred other riders, although Stoute has continued to book Fallon.
Fallon went on to star for Stoute, with victory in the 2, 000 Guineas on King's Best in the year 2000.
"I think it's one of the best marketing plans I've ever seen put together period, even outside of records, " Stoute said.
Typically, the 2001 season ended with a shock as he announced his retainer with trainer Sir Michael Stoute was to end.
During his career, Fallon has enjoyed partnerships with three of racing's most successful trainers - Henry Cecil, Sir Michael Stoute and Aidan O'Brien.
BBC: SPORT | Other Sport... | Horse Racing | Profile: Kieren Fallon
The 7-2 winner, trained by Sir Michael Stoute, ran on strongly after getting past Kieren Fallon's mount, who was the favourite for next month's Oaks.
BBC: SPORT | Other Sport... | Horse Racing | Musidora success for Short Skirt
Stoute used the latest Kodak branding campaign to illustrate his point.
FORBES: Steve Stoute Knows Jay-Z And Lady Gaga, And He Knows What Makes For Powerful Branding
Stoute sees a resurgence of the old model, in which agencies are in charge but this time, he thinks it will be small, agile players making waves.
FORBES: Steve Stoute: One Of Madison Avenue's Modern Day Mad Men
Owner Prince Khalid Abdullah was celebrating another big victory in a season which has already seen him win the Epsom Derby with the Sir Michael Stoute-trained Workforce.
In mid- April he and a bodyguard were charged with assaulting Steven Stoute, a Universal Records executive and rap manager, reportedly with a champagne bottle and telephone.
It gave trainer Stoute his seventh win in the race.
BBC: SPORT | Other Sport... | Horse Racing | Musidora success for Short Skirt
Something else Stoute was able to take from the record industry and easily apply to the branding arena is the fact that, more than ever before, authenticity is essential.
FORBES: Steve Stoute Knows Jay-Z And Lady Gaga, And He Knows What Makes For Powerful Branding
So it was interesting to hear what Steve Stoute, former music business executive and, now, marketing executive had to say about his transition from one challenging industry to the other.
FORBES: Steve Stoute Knows Jay-Z And Lady Gaga, And He Knows What Makes For Powerful Branding
Horatio Nelson's price to win the Epsom Classic had plummeted after speculation Fallon, who also had the option of riding Coolmore's Papal Bull from Sir Michael Stoute's yard, held a preference for him.
BBC: SPORT | Other Sport... | Horse Racing | Fallon to ride Nelson in Derby
Perfect Stride provided Ryan Moore and Sir Michael Stoute with a second Royal Ascot winner of the week when coming out on top in the Wolferton Handicap after a thrilling dual with Moonquake .
Stoute said he is sure Timberlake will continue to connect with fans because he is one of music's stars whose talent has earned him the privilege to be able to take some time away from the industry and still come back strong.
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