Surprises not only get your audience to sit up and pay attention, they make your story more memorable.
For investors who find the retail sector's recent growth story more compelling, look for companies that are offering value.
He's also figured out a way to make the story more audience friendly, without losing the extraordinary bite that made the book so successful.
When it comes, for example, from the West, everybody will start talk--well, this is an American story and--but when it comes from our television or our actors, it's completely different because it gives the story more credibility.
What makes this story more than simply one of a massive real estate investment company gone bad is the double-edged sword so prevalent in the chase for oil-based Middle East wealth: sovereign wealth funds and Shariah-compliant finance.
Campaign missions are preceded by live action cut-scenes featuring actual professional actors, including Ray Wise, Barry Corbin, and Kari Wuhrer, making the story more captivating while adding to the production value and lending the game a cinematic quality.
As I described in my first published short story more than 15 years ago, had my first and oldest sister not died in utero with her umbilical cord wrapped around her neck, I would never have been born because my parents were committed to a 2-child family.
Generally, in a running story, the more the media accept a story line, the more wrong that story line is.
When I started probably I was too keen to prove I wasn't a genre writer: now I help readers get into the book more easily and get the story going more quickly.
Read the full story for more details on other markets that could emerge.
The Libya story is more than that of a major oil exporter shutting down.
Now we'd like to turn to a story that more than five months later is still painful.
The story gets more complicated thanks to the reason why Carlyle disclosed the compensation of its founders.
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The idea of natural selection itself began as a just-so story, more than two millennia before Darwin.
And yet the way we tell the story reveals more about us than it does about what happened.
Each hour there was a new story about more pork and government intervention.
But as I read the news, the "risk aversion" story seems more plausible.
The story is more muscular and direct, and the shading is more artful.
Perhaps his story is more powerful because you're not only taking in his wisdom, but you are experiencing his death.
W. Griffith was first inventing the language of film, discovering how to tell a story in more visually powerful ways.
But as is often the case in such high-profile public policy spats, the story behind the story speaks more to opportunism.
There is former Hewlett-Packard CEO Mark Hurd, whose strange story smelled more of schoolboy romanticism and naivety than cynical libertinage.
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The next chart from McKinsey tells the story: More than half of total productivity growth comes from computers and information technology.
The story got more interesting as the human element started to emerge.
Are there areas where you could tell the story far more concisely?
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But the helicopter story was more than a convenient simplification, it represented a critical assumption without which the argument no longer makes sense.
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However, the latter story has more to do with gender than one might glean from a casual following of the latest news coverage.
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If the value of work in progress (or stocks, components) has risen strongly then the first story is more likely to be true.
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