The Times reports that the Container Store enjoy much larger in-store purchases with the online in-store pickup approach.

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Next step (negotiations are under way): Get Web-order companies to send products to the 7-Eleven distribution network for pickup at a nearby store.

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You hire a reputable, but not too expensive, records company to pickup the tapes, and store them at what you hope to be a secure facility.

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It also will offer a personal pickup service that allows commuters using the Apple Store app to make a purchase and then pick it up immediately upon arrival.

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Showing products but then redirecting a user to a hard-to-read website for the actual purchase or failing to tie in the process to the in-person experience through deals and pickup ability at a brick-and-mortar store will upset your customer.

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