Whether that idea can succeed is a continuation of the wider problem of selling content on the Internet, when the store next door is giving it away.
"As I was walking I saw them vacuuming something" out of a set cellar doors in the building where the eyeglass shop is located, said Steven Zarabi, the manager of women's clothing store next door.
Whether people end up buying Aquaguard from a giant store or a door-to-door salesman, Goklaney's crew will stay close.
But at the moment, it still has that buzzy balance that is brewed up when a fast food joint is adjacent to a dollar store that is next door to a hip, new restaurant.
Every day there are more opportunities to receive a geolocated offer from a store as they walk in the door, easily compare products with other merchants and view account balances and budgets before making a purchase and then complete the transaction.
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The gardener looked at him curiously, then accompanied him to the door of the only hardware store in town.
In Pembroke Pines, not far from Fort Lauderdale, a slow but steady stream of customers comes through the door at the Florida Blue store: retirees, the self-employed, small business owners, young people just starting their careers.
In danger of completing no errands at all, he tested the door of the health-food store.
So he'd park where he could see his truck's back door while he was in the store.
Watching him through the side window of the store, I saw him standing near the cash register, smiling at the front door, as though to welcome a customer.
But it won't take into account the business lost by the dry-cleaners in the unit next door, which is shuttered and dark - along with the bakery, the yoga centre, the hardware store and the market located nearby.
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