So they quickly pulled together an in-store display grouping several designers versions.

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And yet while developers have GitHub as a place to store, share and discover code, designers and associated creatives have no equivalent platform.

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The lifestyle aspect of the London store arose in part to help young designers working with her to understand her vision for the clothes.

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In a show that barely lasts twenty minutes, fashion designers have to win over apathetic editors, discerning store buyers and customers with unlimited options, all on the basis of two dozen or so outfits.

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"We viewed them as designers from the get-go, " says Tomoko Ogura, the store's senior fashion director.

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Even from high fashion designers they can select merchandise that will only be available in a given store.

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The upscale department store and the discount chain will both be flogging a limited edition gift collection with items from 24 designers cherry picked from among the Council of American Fashion Designers.

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In the last few years, a wave of store closures, which claimed Road Records on Fade Street and the Doll Store on George's Street, is being countered by a wave of revitalisation, such as the Doll Store re-opening at Powerscourt Centre in response to community outcry this winter, and a collection of Irish designers unveiling retail ventures at Project 51.

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