And it could allow Plan B One-Step to move out from behind pharmacy counters to the store counters.

WSJ: NY judge makes morning-after pill available to all

As some panicked customers bolted for the exits, others ducked under store counters or hid behind clothing racks.

CNN: Details, but no answers, in Oregon mall shooting

You could go to one of their boutiques or department store counters.

FORBES: How To Spot A Fake Designer Handbag

Many of those women also attended an anniversary party with top customers and, later, in- store events at Carolee counters -- without charging Friedlander a dime.

FORBES: Mother of pearls

In essence, each of these beauty product counters is a store within a store.

FORBES: J.C. Penney And The Future Of Retail

Typically sleek and minimalistic with uncluttered display counters and no cash registers, each store is a representation of the Apple brand.

CNN: Mark Milian,