But the company now powers the IT operations of about twenty customers, some much bigger, which pay Enki monthly fees to store and process their data.

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The combination of smartphones, tablets and connected devices will create a tidal wave of new data for businesses to store and process.

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Executives at Warner Brothers, part of the Time Warner (nyse: TWX - news - people ) empire, say they were drawn to HP for its ability to store, organize and process huge amounts of data.

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Big Data is the result of practically everything in the world being monitored and measured, creating data faster than the available technologies can store, process or manage it.

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That coal- and oil-fired electricity powers our computers, enables the transmission of data between networks and, increasingly supplies the energy to servers that store and process an ever growing mountain of information.

FORBES: Written by Stanton D. Sloane