The Chrome Web Store is designed to address that problem, providing a single place for users to see reviews and feedback to help them find quality apps.

FORBES: Google Launching "Chrome Web Store"

Retailers like Wal-Mart are planning to network a dynamic universe of shoppers in store at a given time allowing them to come together, ask questions, share reviews and offer feedback to each other on products.

FORBES: When smart phones and smart friends go shopping together