The snacks business, which will operate via a direct store delivery model, will be headed by current CEO Irene Rosenfeld.
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The former method puts a burden on the investor to store physical gold, while the latter is a play on gold rather than direct access to the commodity.
This strategy can be applied through in-store mobile points of sales, and also through a direct to consumer model that bypasses retail stores altogether.
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Chris Brown, Asda's agricultural strategy manager, said the deal would see the supermarket "go back to its roots" by forming a direct relationship between the farmer and the store group which is also based in Leeds.
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Comparable store sales increased 6.1% and direct marketing soared to a 39.3% uptick for this second quarter.
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For Mac users, Microsoft is also developing a substitute for the Zune client that won't enable Zune store purchases but will allow sideloading of non-DRM content, including a direct hook into iTunes.
Both should also benefit some from the recent problems that Dell is having with its direct sales model, once thought to be a bigger threat to retail store computer sales.
Coach operates 342 retail stores and 121 factory outlets in North America where direct-to-consumer same-store sales rose 6.3% on a comparable 14-week basis.
Microsoft are making similar moves with Windows Phone to direct people to register via a Windows ID and set up payment for the Windows Store, and Google has the requirement for a Google account and payment details to fully engage with Android.
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And critics have taken direct aim at CEO Mike Jefferies, the man who transformed Abercrombie from hunting-goods store to a specialty retailer with scantily clad models, wondering whether he is still the best choice to lead the company.
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