In 2007 the International Chamber of Shipping and the World Shipping Council began work on a code of practice for container storage.

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The fact that if you dump the recovery data onto a USB stick (which is good practice anyway) you get 97.5 GB of storage.

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But storage is now so cheap that storing everything, for ever, has become common practice.

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Similar to the practice of multi-million dollar enterprise systems, WD's hybrid technology utilizes the concept of tiered storage.

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"Streaming content across numerous mobile devices, not just from the cloud but locally, has become a common practice for today's consumers, " said Bev Crair, general manager, of Intel's Storage Division.

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