With the right combination of capacity, performance and rapid power cycling storage system designs can pump more iron while keeping cool and saving energy.
Building a moat around a digital storage business would seem to require some technological advantage, and why would we look to Iron Mountain to develop that?
We're not going to front like we understand exactly how it works, but two IBM researchers in California have announced that they've gotten closer to controlling the orientation and magnetic spin of individual iron atoms on a copper surface, which would have huge implications for nanotech storage -- imagine the basic tech in your hard drive shrunk down the molecular level.