He thought he could increase Amazon's sales faster than the company piled up expenses for storage and fulfillment.

FORBES: What's new--and not

He thought he could grow Amazon's sales faster than the company would pile up expenses for storage and fulfillment.

FORBES: What's New��And Not

The company also presented data from a SNIA SSSI total cost of ownership (TCO) calculator showing that a high performance storage system using the 710 series SSDs would be considerably cheaper in terms of overall costs (including operating expenses) than a HDD array using high performance HDDs.

FORBES: New Technology and Investment Opportunities at the 2011 Intel Developers Forum

You also may see hefty annual hikes in extra expenses that tenants sometimes don't take into consideration when they apartment-shop, such as storage, parking and amenity fees.

WSJ: When to Buy After a Foreclosure��WSJ House Talk

Technology and financial companies that rely on data centers for information storage and communication (companies such as Microsoft or Goldman Sachs) need to be especially careful about minimizing the cooling expenses associated with these operations.

FORBES: Magazine Article