Hybrid hard drives combine NAND flash and magnetic disks, simplifying storage-element integration for OEM customers and providing a host of end user benefits: superior performance, responsiveness, lower power consumption, greater operating shock tolerance, and data protection.

ENGADGET: Western Digital builds 5mm-thick hybrid hard drive, Ultrabook makers sign on early

In assessing sustainability of data storage growth, the undeniable element lies in the evolution of application technology which encompasses mobile media including everything from a laptops, notebooks, e-readers, tablets and smart phones.

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One critically important element used today is hydro storage capacity in neighboring Norway (which is supplied by 99% hydro) and Sweden (over 50% hydro), supported by robust interconnection transmission lines.

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Storage in the cloud is a great thing and is a key element enabling many applications including on-line backup and collaborative work as well as social networking.

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