"I never thought I'd see so much passion for sheets or Rubbermaid storage containers, " said Duncan Mac Naughton, the company's U.S. merchandising chief.

WSJ: Early Holiday Sales Pay Off, for Now

The company derives the major portion of its revenues from the leasing of portable storage containers, security office units and mobile office units.

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Nanosilver is found in bandages, food-storage containers, shoe-liners and sportswear.

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