This growth in the overall amount of content overwhelms our efforts to concentrate the storage of content and increase the utilization rates of digital storage systems.

FORBES: Why We Should Expect HDD Growth Later this Year

Despite the move to control the growth of digital storage requirements in data centers (e.g. the cloud) by means of virtualization, deduplication and other methods to achieve higher storage capacity utilization the amount of stuff and the size of the stuff we store continues to increase.

FORBES: Why We Should Expect HDD Growth Later this Year

This is true even though technologies such as virtualization, deduplication, intelligent storage tiering and more recently software defined storage allow more efficient utilization of storage hardware.

FORBES: Nothing Comes for Free

Control of power utilization in these data centers will drive new tiered storage approaches with solid state storage combined with HDDs and with new non-volatile memory using either flash memory or new approaches such as MRAM.

FORBES: Pumping Iron and Keeping Cool

Utilization rates of between 20 and 30% of total capacity are common for first-line production storage systems.

FORBES: No new storage in 2013