Currently, consumers can request a company stop tracking them online by changing a setting in their browser or by adding a browser plugin.

FORBES: Google And Facebook Ignore "Do Not Track" Requests, Claim They Confuse Consumers

Lifehacker has a round-up of tools and sites to help you identify and stop those tracking you.

FORBES: Of Cookies & Cruises

Although we can all find ways to protect ourselves, the only real way to avoid Google tracking us is to stop using their services altogether.

FORBES: If You're Not Paying For It, You Become The Product

As a result, 12 states have moved to an electronic-tracking system that alerts pharmacists so they can stop people from buying more than the legal limit of pseudoephedrine.

FORBES: Don't Fight Crime with More Health Care Mandates

From showstoppers like Coca Cola vending machines dispensing free colas, to the interconnectivity of Big Data tracking, we can look forward to even more attempts to stop us in our tracks.

FORBES: Mesmertising: Making Brand Experiences Stick

From showstoppers like Coca Cola vending machines dispensing free colas, to the interconnectivity of Big Data tracking, we can look forward to even more attempts by the marketing company to stop us in our tracks.

FORBES: Mesmertising: Making Brand Experiences Stick