"People have been talking about this non-stop since it happened and it's important to show her that not everyone is like that, " he said.

BBC: Manchester

In December, Apple (NASDAQ: AAPL) enthusiasts could not stop talking about the so-called iPhone 5S. This month their attention has turned to concepts for the illusive iPhone Mini, as well as the low-cost iPhone.

FORBES: Did Apple Unofficially Confirm a Low-Cost iPhone?

The key for marketers who want to ride this wave is that they have to stop talking about themselves and their products, and start listening to what people are talking about and are passionate about.

FORBES: The Movement is the Medium

Republicans fell in love with this thing, and now they can't stop talking about how much they hate it.

WHITEHOUSE: President Obama at White House Correspondents Dinner