Marketers who continue with stereotypical depictions would be better advised to stop communicating inappropriately and start connecting with this important segment in a more relevant way.

FORBES: Proof That Advertising Is Dumb

Further more, we will stop providing any future software updates and as of September 2012 we will cease all services in this segment.

ENGADGET: Victorinox nixes software updates for USB drives, security certificate to expire in September