If this plays out, and consumers look to PayPal as their one-stop online and offline cloud-based mechanism, it could be a meaningful rival to the credit card companies.

FORBES: PayPal Hits The Mall: eBay's Baby Takes On Google, AmEx And Apple At Cash Registers

The purpose is to focus the energy and effort of the movement to forge a path forward to stop bullying -- both offline and online.

CNN: 'Stopping bullying means liberation'