Stock in media-worship-object, Apple (AAPL), is trading about 14% below its all-time high.

FORBES: Apple Can't Innovate or Manage Supply Chain

If you own stock in a company that is the object of one or more hostile takeover bids it could mean that it is viewed as financially weak and a good "buying" opportunity for a larger entity.

FORBES: Signs That It Might Be Time To Sell

Perception and emotions, primarily fear, alter dramatically what people will pay to own any object, home, condo, stock, bond, automobile or diamond.

FORBES: It's Not Reality But Perception That Counts

In a famous analogy, the economist John Maynard Keynes once likened the stock market to a beauty contest in which the object is to vote not for the prettiest face but for the face that the majority of voters will consider the prettiest.

FORBES: Beauty pageants?

The underwriting client may not object--it may be thrilled to see its stock bounce up the first day--but it's still leaving money on the table.

FORBES: Second helpings