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In America, the Enron employees who ploughed their savings into company stock learned this lesson painfully.
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"Sandy taught me this lesson: Stock up on gasoline, " he said.
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"The important lesson for the outside stock-market investor is to ignore all transactions by large shareholders, " he says.
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The lesson in all this: In stock picking, as in shopping, bargains are in the eye of the beholder.
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If I am to learn a lesson from this misadventure, it is that a cheap stock can always get cheaper and that it pays to cut your losses early.
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That was a lesson learned after the crash of 1987, when the stock, futures, and options markets failed to coordinate markets that are now public companies, NYSE Euronext, CME Group, and the Chicago Board Options Exchange.
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The lesson here is only that the difficulties of settling on a sustainable stock-research business model are one of many reasons you might want to be wary of banking as a sector just now.
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The last and most resonant lesson in all this, of course, was last fall's stock-market debacle.
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If there is a lesson to be learned from years of award season coverage, it is to not place too much stock in the Golden Globes.
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Lesson Number Two: QE 1 and QE 2 boosted the wealth of upper income groups because the stock market rose and the wealthiest benefited since 75% of all common stocks are held by 10% of the population.
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