Murdock is also the majority stock holder in the Dole Food Company.

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In reality, the proceeds from a stock purchase go to the previous holder of the stock.

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Warren Buffett's Berkshire Hathaway is a longtime holder of the stock, and his son Howard sits on Coke's board.

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Its senior managers get Stock Appreciation Rights (SARs), which give the holder the increase in a company's stock value between two dates.

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His philanthropic impulse and an absence of progeny prompted Hershey in 1909 to start a boarding school for orphan boys and to make the school's trust the main holder of Hershey stock.

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He freely admits that he is "a large holder" of stock in Friedland's Ivanhoe Energy and has recommended both Ivanhoe Mines and Ivanhoe Energy in his newsletter. (He has also shilled for Ivanhoe Energy on CBS MarketWatch's weekend network-TV broadcast.) His enthusiasm has been credited by various news wires with moving the stocks higher.

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In other words, the lower the stock went, the more shares the preferred holder could claim.

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With a Chicago put you might get stuck with the stock in question if it dips and the option holder decides to exercise.

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It can happen if, say, the stock price and the exercise price are so close that the option holder sees no value in paying the commissions to exercise.

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In exchange for the lower rate, they grant the holder of the bond the right to convert the bond into the common stock of the company.

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