For example, the brand name and logo hang tag and distinctive pocket stitching on a pair of jeans could be registered as protectable trademarks, and the unique shape of a dress could be registered as protectable trade dress.

FORBES: Protecting Fashion Designs

It turns out, with the most obvious of icons: a pair of five-pocket raw denim jeans with red stitching an unwitting homage, perhaps, to the American idols that Johansson idolized as a teenager, Marilyn Monroe and James Dean.

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