But as you think about whether you can afford to continue, think about this as well: Are you still pursing this because you want to, or are you doing it out of habit?

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"You kind of can't' really think about the fact that it's ending, you have to think I still have to do all of this well, " said Kirven.

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When you think about it, Apple still takes the lionshare of profits from smartphones and its tablet line is outselling everything in sight.

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She seems to think you can talk about ending the influence of lobbyists, but still take millions of dollars from them.

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Instead, think about how you can add to the question so that your marketing message still comes through.

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And for those of you that are writing stories, there's still time to just ask people, as they think about donating in the coming days and weeks, that they really focus on some of the older kids, 11-14.

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