Increasing Coke's share is an expensive proposition in the face of stiff competition not just from Pepsi-brand cola, but from fast-growing smaller brands such as Cadbury Schweppes' Dr Pepper and sport drinks like Pepsi's Gatorade.

FORBES: Gone Flat

Increasing Coke's share is an expensive proposition in the face of stiff competition not just from Pepsi-brand cola but from such fast-growing smaller brands as Cadbury Schweppes' Dr Pepper and sport drinks like Pepsi's Gatorade.

FORBES: Gone flat

Not even stiff new federal fuel-economy mandates may be enough to rescue EVs as a commercial proposition.

FORBES: Face It: Automakers Relegating EVs To Perpetual Niche Status