In southern states you'll find "noodlers"--men and women who submerge themselves in rivers and stick their arms into holes they believe (hope?) are occupied by golden-retriever-size catfish.
The idea this time around is to stick to the basics--sharing venues and costs with Major League Soccer men's teams and developing stars and building an identity more gradually.
The problem is the archaic business model which allowed free reign for distributors and marketeers to reap increasingly larger profits for the "middle men, " while creators often got the short end of the stick.