Based in Stevens Point, Wisconsin, MyAssist is the brainchild of John Noel.

FORBES: When Telling The Customer's Story Becomes Personal

Ironically, it starts with the trip to Stevens Point to film interviews with the folks who make MyAssist hum in order to create a customer video.

FORBES: When Telling The Customer's Story Becomes Personal

Before the terror attacks, only about 8 percent to 10 percent of travelers purchased insurance, says Dan McGinnity, spokesman for Travel Guard International of Stevens Point, Wisconsin, the country's largest travel insurer.

CNN: Recovery: Toxic chemicals detected around WTC ruins

Closer to the dam, college students from the University of Wisconsin at Stevens Point caught one sturgeon after another in large nets on long metal poles and wrestled them to shore, where state officials took down the lengths of the fish and inserted electronic tags under the skin of any sturgeon that didn't already have one.

WSJ: Standing Guard for the Sturgeon

In point of fact, the chair is not central to the government's case against Stevens, but today it gave the prosecution a chance to make its point.

NPR: Defense, Prosecution Rest In Sen. Stevens' Trial

Stevens retired from riding in 2005, but at some point last year, at age 49, he decided that watching races and talking about them was no longer enough.

FORBES: "Seabiscuit" Jockey Jumps From The Screen Back To The Saddle

But Stevens, who is 62-16 in February and beyond, said it takes until roughly this point in the season for his players to fully grasp his defense.

WSJ: Butler: The School of Hard Blocks