Another reason to want an independent counsel: There are obviously many good, fair-minded workers in the IRS, people of sterling character.

WSJ: An Antidote to Cynicism Poisoning

While the desire to pair humor with a commercial message has a long history in advertising-- Burger King's creepy King character and Bud Light's "Real Men of Genius" being sterling examples--the PR industry has demonstrated a sluggish embrace of yucks as a vehicle to deliver a message about companies, brands or issues.

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