David Stanley, UK managing director of filtering firm Ciphertrust, said the new technique was the next logical step for spammers.

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The company is also the creator of the Reid Technique, a nine-step interrogation process employed by many U.S. law enforcement agencies.

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But a little scratching on the gold-plate of this ideal reveals it for what it is: a modern targeting technique, albeit a big step up from zip-codes, but certainly neither an answer to what consumers expect of brands in the digital space nor a guarantee of increased attention or ad contagion of the desired viral variety.

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One of the major benefits of this development is that it only adds a single step to the manufacturing process, meaning that this technique can be adapted to current cells rather rapidly.

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