Traditionally, brand was essentially viewed as a communication and fundraising tool, but we found that a new paradigm was emerging where brand was increasingly being considered in a strategic way, fundamentally anchored in the mission and values of an organization and critical at every step in the theory of change of an organization.
The Syrian opposition at one stage threatened to boycott this Rome meeting altogether if there wasn't going to be some sign of a step-change in Western policy.
So the majority of our representatives may congratulate themselves on reducing the number of uninsured, while quietly understanding this can only be the first step of a multiyear process to more drastically change the organization and funding of health care in America.
When governments started thinking seriously about climate change they took the sensible step of establishing, in 1989, the Intergovernmental Panel on Climate Change.
He also said that despite the U.S. Congress generally in disagreement on climate change, with politicians out of lock step with most Americans who believe climate change is a problem, Brazil believes that the U.S. will deliver on climate change.
But if she can find student dancers as impressive as these Atlantans, my hunch is that Ms. Tharp won't change a step of the children's material.
This step helped me change my fear of negotiating as I settled into a new perception of my worth.
Senior figures are proposing a two-step change to the payment of benefits.
In addition to current strategies, it will be crucial to deliver a step-change in the demonstration of value to payers and patients to ensure that every approved product reaches its full potential.
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The decision to step down marked an unexpected change of heart for the Nevada Republican who as recently as last month said he would remain in office until his planned retirement from politics because he had not violated ethics rules.
The scale proposed for the Arizona projects would be a step-change in scale for these types of solar-energy projects.
Still, from Cuba's point of view, this could well be the first step of many that may eventually lead to major change.
This is a step change: before we had hacking of celebrities and politicians, but here we have the interference of a murder inquiry involving a 13-year-old girl.
Institution of Civil Engineers director general Nick Baveystock said the plan "presents an opportunity to bring about a real step-change in rail capacity and help regenerate and boost the economies of our city regions".
Supporting girls gain the opportunity of education is a first step towards this revolutionary change.
The crisis becomes part of our folklore rather than a step towards lasting change.
These call for a step change in efforts to halt the loss of biodiversity and restore the essential services that a healthy natural environment provides.
Of course, the step was largely symbolic, as were some of his other attempts to show his ability to change with the times.
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While much of today's energy discussion focuses on climate change and renewable fuels, the first step in reducing energy consumption should involve getting more out of what you have.
Apple's reputation for market-leading innovation took a knock after the iPhone 5 was seen as an iteration of an earlier design rather than a characteristic step-change.
But Airbus is claiming a similar step-change to the one that accompanied the launch of the 747: operating costs will be 15-20% lower than those of any rival aircraft, it says.
And just last night, you took another step towards the change we need and voted for a set of principles of economic justice in a time of fiscal crisis. (Applause.) And I want to thank you for your courage.
Lord Triesman welcomed the recent "increased movement" of goods and services in and out of Gaza but accepted it was not enough and a step change was needed.
One of the biggest victims of the change looks like being the famed kaizen (step-by-step improvement) system that was pioneered by Toyota in the 1970s and has been treated as gospel by manufacturers throughout Japan ever since.
Taking a step backwards in order to take two forward is an essential aspect of authentic change.
Then less than five months later, under pressure from regulators over how the leadership change was handled, Rogers agreed to step down by the end of 2013.
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It was a "scandal" that such a small percentage of power is generated from renewable sources and there must be a "step change" in energy efficiency improvements to homes, he added.
"We make a major step toward reducing our dependence on oil, confronting global climate change, expanding production of renewable fuels and giving future generations a nation that is stronger, cleaner and more secure, " Bush said.
However, the statement said that "given the current scale of organisational change, Dr Flanagan feels that the appropriate time to take this step is now".
It would also introduce a significant change in the legal framing of incorporation and might prove to be a key step in a remedy for the problems in capitalism today.
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