But, we've got to admit, the web service is clearly the company's red-headed step child.
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Petite Sirah is that red-headed step-child varietal that deserves far more popularity that it enjoys.
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As a satirist of social pretensions, Evelyn Waugh (1903-66) is something of a Thackeray step-child.
An employee who is left with the unsettling feeling of being treated like an unwanted step-child begins wondering just what else their new employer may forget to follow through on.
Translating the science of nurturing the brain in early childhood into usable touch points for parents and caregivers is a critical first step to prepare a child for a lifetime of learning.
Another critical step we must take is ending child marriage.
"If a child is too sick to move, Glenfield have taken this extra step to create the mobile Ecmo service to deliver the treatment to the child's bedside in any hospital, " a hospital spokesman said.
And we are taking one very special step to protect the health of every child in this land.
An encouraging step came in 2001, when No Child Left Behind (NCLB) determined that schools should be held accountable for how they performed.
The child sat down on a step in the pool, slipped and began sinking, according to an April 2011 sworn statement by the responding police officer, who said he reconstructed the episode based on security-camera footage and Ms. Abdul-Hakeem's account to police.
The time has come for the first big step: a switch to a two-child policy.
This marks a historic step that makes education a fundamental right of every child between 6 and 14.
Autism Speaks goes one step further and shows parents how a typically developed child behaves, compared with a child with autism.
An entrepreneur who has nurtured his startup like a beloved child may be reluctant to take a step backward and make the changes that need to be made.
As I said when I visited Newtown just over three months ago, if there is a step we can take that will save just one child, just one parent, just another town from experiencing the same grief that some of the moms and dads who are here have endured, then we should be doing it.
Herefordshire Council has been told to improve child protection services or face having the government step in to take them over.
Maybe we should flip the conversation and discuss when it makes sense for men married to high-powered women to step back from their careers in order to raise the child.
The first step is to sign a will naming a guardian to raise your child.
The prospect of free morning meals has been brought a step closer, with the Welsh Assembly Government announcing that every primary school child will get a free meal by September 2006.
"Putting a child or even a teenager on a statin is a major step because that individual may require statin therapy for the rest of their life, " said Dr. Timothy Gardner, president of the American Heart Association.
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What No Child Left Behind says is that teachers need to be certified before they step into the classroom.
Taking note of these characteristics is only the first step for parents, who must also figure out how to cultivate the potential in their child.
But John Dickie, head of the Child Poverty Action Group in Scotland, said the announcement was "a massive step forward" in the campaign to ensure healthy meals for children, whatever their home circumstances.
While disseminating best practices in implementing asthma guidelines is a step in improving overall asthma health outcomes, it is essential that the asthma care plan accompanies the child where they live, learn and play.
"If the language is meaningful, it would be obviously a huge step, " said Josh Horwitz, executive director of the Coalition to Stop Gun Violence, which represents child welfare, religious and other groups favoring gun curbs.
So we're working to provide better labeling for our food and encourage our pediatricians to screen kids for obesity during well-child visits, but then to write a prescription for families when they identify a problem with a step-by-step sort of process for what they can actually do.
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