By March she had quit her job at Andersen to create Ehow, a new Web site offering step-by-step instruction in everything from ferret care to patching drywall.

FORBES: Heloise hits the Web

Instead of all-purpose boxes of bricks, with no rules or instruction manuals, the company now sells Star Wars Legos and Harry Potter Legos, complete with step-by-step instructions and stated objectives.

FORBES: Parents: Buy Kids' Legos, But Throw Away The Instructions