Andrew Stengel(ph) is with the liberal organization People for the American Way in New York.
Stengel found that brands associated with ideals have more resonance and attraction for consumers.
FORBES: Why Do My Teenagers Hate My Brand? Two words: No Purpose!
Co-moderator and Time magazine managing editor Rick Stengel asked McCain if he'd want a cabinet-level position focusing on service.
Mr. RICK STENGEL (Time Magazine): Would you perhaps ask Senator Obama to be a member of your cabinet for national service?
The only Yankees managers to reach the mark faster were Casey Stengel, Joe McCarthy, Joe Torre and Miller Huggins.
The quartet of Miller Huggins, Joe McCarthy, Casey Stengel and Joe Torre will always be viewed as the pantheon of immortal Yankee managers.
Mr. ANDREW STENGEL (People for the American Way): If you're redesigning a test in order to encourage people to understand civic values, do that.
"Anything short of, 'We are giving a product, we are giving cash, over and out, ' gets into a gray area, " says marketing consultant Jim Stengel.
And Casey Stengel cocked his head and muttered, Hard to tell.
In addition to the Gehrig jersey, other treasures include items from the personal collection of Casey Stengel (1890-1975), a celebrated manager of both the New York Yankees and the New York Mets.
In his new book Grow, Jim Stengel profiles the characteristics of companies whose long-term success has been based on their commitment to a purpose and set of ideals beyond making money.
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