"She makes you think, and that's a rare thing in the world of insta-pundits, wine or otherwise, " Steinberger says.

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The discovery of the muon neutrino gave Leon Lederman, Melvin Schwartz, and Jack Steinberger the Nobel Prize in 1988.

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But others, like Steinberger, fully appreciate her approach.

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"We expected a high degree of excitement for the Marvel initiative -- and had believed ourselves prepared -- but unfortunately we became overwhelmed by the immense response, " admitted Comixology's CEO and co-founder, David Steinberger.

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