At a rowdy JJB Stadium, Bramble inadvertently nodded home from a Steed Malbranque cross in the 15th minute.
They combined to play in Steed Malbranque but he sliced his shot wide.
It was Richardson's last action of significance, as he came off the pitch to be replaced by Steed Malbranque.
The England striker made it 2-0 just six minutes later, finishing well after being fed in by Steed Malbranque.
Keane tapped in the first after Steed Malbranque's volley had hit the post.
Kenwyne Jones pounced on an error from Blackburn goalkeeper Paul Robinson to level before Djibril Cisse converted a Steed Malbranque pass for the winner.
Fulham began to threaten, and Steed Malbranque forced a good save from Russell Hoult with a right-foot drive from the edge of the box.
Wales defender Collins was also involved in the second incident when Cisse tumbled to the ground as he ran on to a Steed Malbranque flick.
Steed Malbranque and Radzinski were in inspired form, the latter's pass causing indecision in the Bolton defence and allowing McBride to nip in and score.
Keane has had a busy summer in the transfer market, signing experienced Premier League players such as Pascal Chimbonda, Teemu Tainio, El-Hadji Diouf and Steed Malbranque.
With Arsenal slowly beginning to take control of the match they were reduced to 10 men when Song was shown a second yellow for blocking Steed Malbranque.
Alert Steed Malbranque ran round the back of slumbering marker Carlos Cuellar but, though Bardsley's deep cross cleared the Spaniard, the Black Cats midfielder steered his back-post header wide.
Substitute Steed Malbranque's strike was beaten away by the over-worked - if not entirely convincing - Kingson, and the keeper also did well to keep out Henderson's 18-yard strike.
Reid crossed to the far post where Steed Malbranque was lurking, but his header was prevented from crossing the line by what replays proved was a clear handball from Pugh.
The goal did at least spark some attacking fervour from Tottenham, with Steed Malbranque seeing a firm shot deflected wide and then a volley minutes later palmed wide by Gomes.
The versatile Finnish international became Sunderland manager Roy Keane's first summer signing on Wednesday, but is set to be joined at the north-east club by Pascal Chimbonda, Steed Malbranque and Younes Kaboul.
Berbatov was again the architect, laying the ball back for Jenas, whose thumping shot was parried by the Finn, who then snaked out an arm to fingertip Steed Malbranque's follow-up around the post.
Ferdinand looked to have sealed it when he calmly sidefooted a loose ball into the bottom corner after a cross from the third former Tottenham player in the Sunderland starting line-up, the influential Steed Malbranque, caused yet more problems.
But the keeper was beaten again on 32 minutes when Johnson's fine first touch earned him a yard of space inside Steed Malbranque and set up a left-foot shot that deflected wickedly off the knee of Turner and beyond Gordon's reach.
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