Bag Borrow or Steal, for example, applies the Netflix principle to posh handbags.

ECONOMIST: Schumpeter

Handbag-rental service Bag Borrow or Steal Inc.

WSJ: Cranky Consumer: A Look at Handbag Repair Services

"It's basically telling people to beg, borrow or steal to buy a home, and that's exactly what they've done, " says Edward Kleinbard, a professor at the University of Southern California's law school and former chief of staff for Congress' Joint Committee on Taxation.

FORBES: Magazine Article