He said that ad buyers currently expect steady or slightly higher total dollar-volume growth.

WSJ: Signals Weak for TV-Ad Market

In order to generate that ad revenue, they need to ensure a steady flow of traffic - so cutting back requires some careful consideration.

BBC: One couple's mission to find a better work/life balance

Backed by his own elegantly mournful guitar, the steady tap of a drummer, and insistent horns, Womack flavors the song with gospel shouts and ad-libs ("Somebody help me, I wanna go so badly").

NPR: Bobby Womack: A Soul Icon Dreams Of L.A.