Interest rates in continental Europe will stay far below British levels for alongwhile yet, and investors still seem to see the pound as a safe haven from the uncertainties of Europe's single currency.
Inflation is low and unlikely to pick up, which means that the Federal Reserve will probably keep short-term rates at their present low level for alongwhile and long-term rates are likely to stay down too.
We buy a sofa instead of a ski trip, not taking into account that we will get used to the sofa very quickly and that it will stop being a source of happiness, while the vacation will likely stay in our minds for along time.
This business may take along time and only really brilliant designers will survive to the end while others will stay just selling hand-made or a few collections.