Audi, for example, is using the charm and celebrity status of India's big-name movie stars to sell its cars.

BBC: India's luxury car boom fuelled by rural buyers

Marc Benioff all but educated the market on the benefits of software-as-a-service, the advantages of using a lightweight, easily configurable hosted sales force application compared to the generally accepted status quo of the time: complex enterprise software typified by Siebel, now an Oracle acquisition.

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Organized labor continues to rely on a model of using friendly politicians to set rules that maintain the status quo.

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If you believe that you have been misclassified as an independent contractor, you can report it to the IRS using a form SS-8, Determination of Worker Status for Purposes of Federal Employment Taxes and Income Tax Withholding (downloads as a pdf).

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Conscious of his newfound status, Shah has bought a couple of Mercedes-Benzes but prefers his old Toyota Corolla (albeit using the services of a driver) so he can get around more quickly through Mumbai's traffic snarls.

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But travelers who have been using cheap flights as a status strategy, may get bumped down -- or out -- of the game, Winship said.

CNN: Delta puts dollar amount on elite status