Google, to which Blunsom's work is closely connected, is internally testing a new statistical system that is refined to near-perfection by linguistic rules, he says.
Within statistical error, under almost all testing conditions, I cannot find a difference between dunking and not dunking under controlled circumstances , so do it how you want.
He made his conclusions by running the numbers for each game this year through a statistical regression and confirmed the results by testing games from previous years.
However, when he modified his statistical methods to take into account the fact that he was testing 24 hypotheses, not one, the boundary of significance dropped dramatically.